Digital Marketing Masterclass

About this event

The Digital Marketing Masterclass will cover the principles of digital marketing and how to develop results focused essential skills using the right tools.

Topics covered include:

  • Visitor persona analysis
  • Social media
  • Internationalisation
  • Website discovery (SEO)

Prior to the masterclass, Stephen Whitelaw, a digital marketing expert, will review your online presence, including your website. After the masterclass, we will schedule a 45 minute 1to1 advice session at a time to suit you, when Stephen will provide useful tips and recommendations on your digital presence, including how to get your website found, increase the speed, and improve the overall user experience. The 1to1 sessions will take place on the afternoon of 3 February and all day on 4 February.

Feedback from participants in previous masterclasses has been extremely positive. Here are some comments from other businesses:

'A great in-depth look at your digital presence. I particularly found the 1 to 1 session very useful.'

'Having a personalised site and social media review really homed in on what we need to do going forward to enhance our digital presence. Lots of really good pointers and ideas in the presentations too. One of the best webinars I've been part of.'

'This masterclass covered a huge range of ways to improve digital presence and in quite a lot of detail. A lot of the recommendations are easy to implement and will make such a difference to help your business be seen online and engage with visitors.'

Booking and joining instructions for the 1to1 sessions will be sent following registration. Most of the available slots will be virtual and will take place on 24 November, but one or two sessions will run in person immediately after lunch on 23 November.

This masterclass is being offered exclusively for tourism businesses based in Aberdeen and Aberdeenshire. 

Please note that places are limited. If you cannot make this date, but are interested in participating in future sessions, please let us know.

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