Digital Marketing Masterclass

About this event

The Digital Marketing Masterclass will cover the principles of digital marketing and how to develop results focused essential skills using the right tools.

Topics covered include:

  • Visitor persona analysis
  • Social media
  • Internationalisation
  • Website discovery (SEO)

Prior to the masterclass, Stephen Whitelaw, a digital marketing expert, will review your online presence, including your website. After the masterclass, we will schedule a 45 minute 1to1 advice session at a time to suit you, when Stephen will provide useful tips and recommendations on your digital presence, including how to get your website found, increase the speed, and improve the overall user experience. The 1to1 sessions will take place virtually on the afternoon of Thursday 29 February and all day on Monday 4 March.

Feedback from participants in previous masterclasses has been extremely positive. Here are some comments from other businesses:

"Having a personalised site and social media review really homed in on what we need to do going forward to enhance our digital presence. Lots of really good pointers and ideas in the presentations too. One of the best webinars I've been part of."

"A very good insight into the evolving digital market, followed by an invaluable one-to-one with an industry expert."

"You will definitely walk away with something that will help your improve your digital presence, from small changes to more-in-depth ones."

Date: Thursday 29 February

Registration opens: 9am - Tea, coffee and a chance to network

Time: 9.30 am – 12.30 pm followed by a light lunch.

Venue: Crowne Plaza Aberdeen Airport

Followed by 1to1 session – 45 minute slots will be available on the afternoon of 29 February and all day 4 March and will take place virtually.

Booking and joining instructions for the 1to1 sessions will be sent following registration.

This masterclass is being offered exclusively for tourism businesses based in Aberdeen and Aberdeenshire. 

Please note that places are limited. If you cannot make this date, but are interested in participating in future sessions, please let us know.

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