Maximise Online Visibility and Boost Sales (for Experience Providers)

Join this webinar to understand the benefits of working with online travel agents (OTAs) and find the optimal route for your business to expand your digital reach and increase online bookings.

It is increasingly important for tourism businesses to be visible and bookable online and online travel agents (OTAs) can play an important role in helping your tourism product reach potential customers. As well as providing an easy booking method, many travellers use OTAs during the inspiration and planning stages.

This webinar is designed to help you understand how to promote and sell your product through OTAs, and we will be joined by Katie Rennie, Associate Market Manager at Expedia, who will talk about the customer journey via OTAs and how you can maximise your presence on an OTA platform. Rounding off the session, VisitScotland will take you through the steps to identifying the right channels for your business and preparing your products to sell online.

During the webinar you will hear about:

  • The latest trends in customer behaviour
  • How an OTA operates and why you should consider them as a route to market
  • The benefits of working with OTAs
  • How you can work with OTAs
  • Finding the right booking system for your business and getting your product OTA ready

The session is open to visitor attractions, experiences and activity providers based in Aberdeen and Aberdeenshire who would like to find out more about using OTAs and online booking systems as a route to market.

Date: Wednesday 26 June

Time: 2pm – 3:30pm

Location: Zoom (a joining link will be sent to you on the day of the webinar)