About this event
Get hands-on experience using your smartphone to create engaging photographs and videos for social media and websites.
Sharing engaging videos and photographs is a vital part of any digital marketing strategy, especially in the tourism industry. Visual content helps you connect with your audience online and build trust with potential customers.
This practical workshop is designed to give you the skills and confidence to plan, shoot and edit high-quality videos and photos directly from your smartphone.
During the workshop you will discover how to plan content that resonates with your audience, explore visual storytelling techniques, and gain insight into what types of videos perform best. You’ll learn about shot composition, lighting and camera settings before getting the chance to try out these new skills in practical tasks. Finally, you’ll use photo and video editing software to create a final product worthy of sharing online and representing your brand.
This is an excellent opportunity to learn from an expert, get hands on experience and practise creating visual content that drives engagement and attracts visitors!
Learning objectives
By the end of this workshop you will be able to:
- Generate ideas for visual content that will connect with your target audience
- Plan and structure your visual content for maximum impact
- Understand how to compose and light a subject for more impactful visual content
- Control camera settings and use basic equipment to capture more professional visual content
- Use video and photo editing software on your smartphone to create visual content for sharing online
- Participants already creating content are invited to share some of their work in advance in order to receive feedback and specific advice during the session
- This course is suitable for participants with either iOS (Apple) or Android smartphones
*Please note, there are limited numbers for this course to allow for hands on, practical learning for attendees. Due to this, we can only accept a maximum of 1 attendee per business.*
Date: Tuesday 8 October 2024
Time: 10:30am - 4:30pm (registration from 10am)
Location: Maryculter House
