Webinar: The Benefits of Inclusive Tourism for Aberdeen and Aberdeenshire

About this event

Did you know that nearly 1 in 5 people in the UK have a disability or impairment? Or that 72% of disabled customers are more likely to visit new places if they feel welcomed by staff? Providing an inclusive welcome and service makes life easier for more customers and is good for business. 

This webinar is designed to help you understand the benefits of inclusive tourism to your business, identify actions to improve customer service and enhance your information provision online. The webinar will demonstrate good practice examples from both consumer and business perspectives. 

For this session, we are delighted to be joined by Marina DiDuca, Inclusive Tourism Manager at VisitScotlandwho will present on the value and importance of the inclusive tourism market. Marina will also highlight the growth potential of providing a quality visitor experience for all visitors, top tips for making changes to your business and VisitScotland’s Inclusive Tourism Toolkit.   

During the webinar you will: 

  • Learn about the market in the context of Aberdeen and Aberdeenshire 

  • Discover the importance of inclusive tourism for your long-term business goals 

  • Hear firsthand experiences from Carrie-Anne Lightly, Head of Marketing at AccessAble and one of the UK’s accessible travel bloggers 

  • Hear P&J Live’s perspective as a conference and events venue designed for all 

  • Share ideas with your peers and discuss the small changes that your business can put in place to be more inclusive  

Date: Thursday 5 October 

Time: 10:00am to 11:30am 

Location: Zoom 

This webinar is exclusively for tourism and hospitality businesses based in Aberdeen and Aberdeenshire.