About this workshop
Grow Your Customer Base: Travel Trade Masterclass for reaching more international visitors
Are you looking to expand your customer base by tapping into the global travel market? The travel trade - intermediaries such as tour operators, wholesalers, shore excursion companies, travel agents and online travel agents - play a significant role in attracting visitors to Aberdeen and Aberdeenshire.
Whether you're just getting started with travel trade intermediaries or want to refine your approach, this Travel Trade Masterclass will help you reach a wider international audience.
This session is designed to help you develop and promote bookable products that appeal to travellers across the globe—by leveraging established distribution networks and industry partnerships.
You will learn about:
- The travel trade distribution network and how it connects your business to the rest of the world
- What travel trade intermediaries need from you
- Reaching the cruise market via the travel trade
- Creating ‘travel trade bookable’ products that appeal to global markets
- How to take your product to market through the travel trade
- How to pitch successfully to travel trade partners
Date: Thursday 13 November 2025
Time: 9:30am - 3:00pm
Location: House of Elrick, Aberdeenshire
