VisitAberdeenshire 'Dark Skies' Workshop

It's reckoned that 80% of people in the UK can't see the Milky Way.  But look up on a sparkling Aberdeenshire night and it arches across the Autumn sky. 

Find out how our dark skies could be a star attraction for your tourism business at a special workshop with Richard Darn, Dark Skies UK. Richard is an experienced consultant delivering astronomy events, advice on dark sky designations and delivering high quality training to businesses wanting to tap into the expanding tourism market for stargazing.

Get involved in our ‘Northern Nights’ Winter Marketing Campaign

This winter, VisitAberdeenshire will be promoting the region’s illuminating experiences and dark skies. From the city’s vibrant festivals to Aberdeenshire’s stargazing credentials – we want visitors to immerse themselves in the sights and sounds of winter.  

We know that season extension matters and understand the need to drive visits in traditionally quieter periods. Timing is everything, and statistically 2024/2025 are believed to be the best years in decades for spotting the Aurora Borealis. Our northern latitude, natural environment and clear night skies combine to make the North-east a prime destination for stellar experiences.

The campaign will run from October through to the end of January and will feature stunning imagery of starry skies and the city buzz in the darker months.  Carefully pitched PR to travel media around the region’s experiences and sensory outdoor adventures will encourage potential visitors to explore the region’s dark beauty.

In order to present the best possible products to market, this workshop will help you shape your winter offering – this could be from stargazing in your property’s grounds to guided 360-degree panoramic experiences, the session will help you make the most of this growing market.

Workshop Outline

Join us to find out more about these areas: 

  • Why dark skies matter and what the opportunities are for businesses in the North-east of Scotland
  • An overview of the expanding astro tourism market and how to make your business dark sky friendly
  • Case studies on hospitality and tourism businesses who have successfully tapped into this sector
  • Simple tips on marketing and key messages, and the best time to target visitors

 Secure your place today.

Date: Thursday, 15 August 2024

Time: 11.00am – 1.30pm, followed by a networking lunch

Venue: Ardoe House Hotel, Aberdeen, AB12 5YP