Knowing Your Markets: Travel Trade Insights for Aberdeen and Aberdeenshire

European and long haul visitors to our region will book elements of their holiday through travel intermediaries such as tour operators, online travel agents, and travel advisors*.  Are you capturing this opportunity to attract visitors to your business?

This webinar will explore current market trends and highlight key areas where demand for Aberdeen and Aberdeenshire remains strong. You’ll gain practical insights on how to connect with the right travel trade partners and identify the markets and buyers that align with your business goals.

This session is suitable for local tourism businesses who are interested in growing their business via travel intermediaries and for those who are already working with the travel trade and would like an update.

Join us for this 1-hour webinar as we cover:

• Market insights & trends, focusing on the markets that remain strong for Aberdeen and Aberdeenshire
• Identifying the right markets and buyers for your business
• What the travel trade need from you

*Source: Scotland Visitor Survey, VisitScotland, 2023. 67% of long haul visitors booked accommodation with a travel intermediary and 45% of long haul visitors booked activities and experiences in advance with a travel intermediary.

Date: Monday 17 November

Time: 2pm – 3pm

Location: Zoom

Please note that this webinar was originally scheduled for Monday 29 September. It has been rescheduled for Monday 17 November.