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Research & Insights
Insights to Drive Your Business Forward
Discover summaries of research commissioned or carried out by VisitAberdeenshire, from consumer behaviour reports to insights on the value of tourism in the North-east.
We share these findings to support local businesses in making informed decisions, tackling market challenges, and identifying new opportunities to attract and engage visitors.
Consumer insights
Our consumer research provides a deeper understanding of who visits Aberdeen and Aberdeenshire, what motivates them, and how they experience the region. These insights help shape our marketing activity and support local businesses to make informed decisions that align with visitor needs and behaviours.
Industry insights
Our industry insights highlight key trends, opportunities, and challenges within the tourism sector. By sharing data and analysis, we help businesses across Aberdeen and Aberdeenshire adapt to market changes, identify growth opportunities, and strengthen their competitiveness in an evolving visitor economy.
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