Digital Marketing Webinars

How much do you really know about how your social media activity and website is performing? 

Often, it takes just a few simple changes to improve engagement across social media and your website but if you don't know what's happening you can't fix it. This webinar (delivered in partnership with Business Gateway) covered:

• How to know what, where, and when your audience wants to hear from you
• Who's active on which platforms - How activity aligns with your business goals
• How to use and gain the right insights from your social media platforms
• How to use Google Analytics

This webinar was delivered on Thursday 23 February. 

This video was made on Filmora.

How can you use Google to make sure people find your business? From trip planning, hotel booking or general information gathering, Google has the tools to make sure your business is discoverable and stand out from the rest. 

During this webinar (delivered in partnership with Business Gateway), you'll learn Google do's and don'ts, how to put yourself on the map, and secure bookings.

It covered:

• Google Business Profile 
• Google Ads
• Google Analytics 
• Google Travel 
• Google Reviews 
• Google Search Console

This webinar took place on Thursday 2 February 2023. 

This video was made with Filmora.

SEO is a fundamental practice for your tourism business to ensure you can be found online.

This interactive webinar, delivered in partnership with Business Gateway, will help you understand the both the importance and the practical application of SEO, including the key steps you can take to climb Google rankings and generate visits to your websites. It covers:

• What is SEO?
• Why does SEO matter for you?
• Understanding important SEO terms
• Monitoring your website SEO
• How to improve your website SEO

This webinar was delivered on Thursday 19 January 2023. This video was created on Filmora.

Visitors will talk about your business online, but do you listen to all your digital feedback? We don’t just mean checking TripAdvisor reviews. Do you know what they are saying about your business on Twitter and other social media platforms without necessarily tagging you in their posts? Today, it’s easier than ever to ‘listen’ to your visitors and actually do something about it!

Delivered in partnership with Business Gateway and presented by Stephen Whitelaw, this webinar covered:
• How to manage your business reputation online.
• An overview of a range of tools and tactics, including simple and practical ones, that can help you ’listen'.
• How to use listening tools to offer a more personalised experience for your visitors and help you manage numerous online review platforms.

Effective digital presence is essential for business success, however many smaller tourism businesses have limited time to dedicate to planning and implementing activity for digital media. This webinar was aimed at busy tourism business owners to help them prioritise digital marketing activity and concentrate on the top things to do to create a digital marketing action plan to connect and engage with customers.

This webinar, delivered in partnership with Business Gateway, introduced businesses at the start of their social media journey the fundamentals of marketing on these platforms, as well as the types of content they should create to engage with users most efficiently and effectively.

This webinar, delivered in partnership with Business Gateway, allowed tourism businesses who are familiar with social media marketing, to explore additional methods for marketing on these platforms, as well as content creation techniques for those with more internal resources and capabilities.

This workshop, delivered in partnership with Business Gateway, expanded on social media marketing methods, for tourism businesses who have used the platforms for a long time, enhancing their ability to capitalise on content and channel-specific optimisation opportunities.

Is there a need to further develop digital marketing skills in your business, in particular digital content creation skills? Delivered in partnership with Business Gateway, this webinar took a closer look at your 'digital footprint' and how customers find your business. It included how to create engaging content for digital channels, top tips for posting on Facebook, Instagram and Pinterest, and the best ways of using photography and video to communicate messages to the right audience. The webinar also covered easy tools to plan and monitor content and how to measure if you are reaching the right customers.

The webinar included practical advice on developing a marketing strategy with key principles to be considered, for example how to know and effectively communicate using a wide range of online and offline channels. It also included helpful tools to use in your business on an ongoing basis to further develop and continually refresh your strategy.