Adventure Tourism Research (Feb 2021)

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Adventure Tourism Research (Feb 2021)

VisitAberdeenshire commissioned research to deepen our understanding of the adventure tourism market, what would motivate them to choose the North-East for adventure tourism breaks and how best to communicate with this market in future campaigns. This webinar focuses on the outcome of this research.


A key finding from the research was: when prompted with a short description and some images, 85% of the sample stated Aberdeenshire was appealing as an adventure tourism destination, highlighting the real opportunity for the region.


Further information from the research, to help you and your business to hone in on profiles that are of most relevance to you, including market profiling and pen portraits of 8 different types of adventure tourism customers can be found here:


The webinar was originally broadcast on 12 February 2021