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Sustainable tourism series: Customer expectations and communication
The second webinar in our sustainable tourism series, delivered by Green Tourism, explored customer expectations in relation to sustainability and how to market your green achievements. Watch the webinar recording to hear about current trends influencing customer interest and demand for sustainability, how to engage and involve your customers in your sustainability journey and top tips for content, hashtags and key words to use to improve your search rankings and help visitors looking for sustainable travel options to find you. The webinar originally took place on 8 June 2021.
Watch the webinar below or go to https://www.youtube.com/watch?v=PEhjhyRRKYY.