Advanced Digital Marketing for Tourism
Meldrum House Hotel, Oldmeldrum, AB51 0AE
Great digital customer experience leads to improved performance, increases in conversion, better customer loyalty and improved return on investment. This workshop will help you to make the business case, then plan and design improved customer experiences. This intensive session offers a deep-dive into customer experience with immediate, practical benefits and a theoretical understanding that will drive better results in the future.
- How to set goals and metrics
- Enhance customer experiences and user journeys
- Audience and buyer personas
- Increase the persuasive power of your message
- Practical guide to online testing and data analysis