Digital Marketing for Tourism: The Essential Guide
Deveron Community and Sports Centre, (Community Room 3), Banff, AB45 1BY
Are you investing in digital marketing but lack basic marketing skills? Learn the basic principles of this hugely useful discipline and get a results-focused grounding in all its essential skills; from identifying the right channel, to evaluating campaign performance.
This workshop was developed to help your tourism businesses to confirm the online demand for your products or services. You will also learn the essential principles of digital marketing. Content includes:
- Basic principles of digital marketing
- Key social media platforms used in tourism
- Google AdWords Keyword Planning Tool
- Google Trends
- Organic versus paid – the likely ROI
Emerging digital consumer trends and new marketing tools.