Help Visitors Find Your Business: SEO for Tourism
Meldrum House Hotel, Oldmeldrum, Aberdeenshire, AB51 OAE
How do you know there is demand online for your business – could you be barking up the wrong tree? If there is, do you know how many ways your customers can find your business? Or perhaps how you might find them?
Learn how to navigate the world of search engine optimisation, Pay Per Click (PPC) and Google tools that can improve your business visibility.
In this session we will cover:
- Search engine optimisation (SEO) – in plain English and an easy to follow format with a useful template to use for ongoing SEO tasks
- Mobile search – how your website may appear or list on mobile devices
- Organic search versus pay per click (PPC)
- Google my business
- Google Search Console
- Social media advertising