How can we support you?
8 March 2018
As the lead tourism agency for Aberdeen and Aberdeenshire, VisitAberdeenshire is working hard to develop the visitor economy through initiatives that help tourism businesses to understand and meet demand from an ever-changing market. This work is lead by the Tourism Development Team with a focus on business engagement, product development, training and travel trade initiatives.
Research influences and dictates VisitAberdeenshire’s work plan in terms of visitor trends and statistics but we must also listen to the requirements of the tourism industry whether that is new or existing businesses from large multi-nationals down to one-man band operations. VisitAberdeenshire is pro-actively engaging with anyone with an interest in tourism who needs advice, assistance or wishes to work in partnership to grow tourism.
VisitAberdeenshire has two field-based Business Engagement Executives whose role it is to work with individual businesses, tourism groups and associations, Business Improvement Districts, local authorities and community groups to help develop and grow Aberdeen and Aberdeenshire’s tourism industry and economic impact. The role requires a comprehensive knowledge of the industry, who’s who?, what’s what? and to help facilitate, signpost and work in partnership to deliver the regions tourism strategy.
The executives attend one to one meetings (businesses) and group meetings (associations/groups/communities) and work with industry partners to understand what their businesses are, future plans and aspirations for growth and how VisitAberdeenshire (and other organisations) can help them to achieve their goals. A lot of the discussions are focused on product development, marketing, training and skills, sources of funding and providing contacts and networking opportunities and on how to maximise the opportunities available through VisitAberdeenshire.
Throughout the year, the Tourism Development Team organise Business to Business Networking Events, the VisitAberdeenshire Forum and the annual Tourism Conference. Such events provide an opportunity for businesses to come together, receive the latest news and updates and most importantly give an opportunity to meet industry peers, establish new contacts and collaborations and learn more about the visitor economy of Aberdeen and Aberdeenshire and topics important to their businesses.
This work is backed up by a comprehensive dedicated website for industry partners at https://industry.visitabdn.com/ The website contains full details about forthcoming training and events, industry toolkit guides, useful contacts, news and updates and full details on how to get businesses and events listed for free on the consumer website www.visitabdn.com and how to engage with us on social media using #visitABDN and #beautifulABDN.
The work of the Business Engagement Executives and Tourism Development Team helps to strengthen the region’s position as a world-class tourism destination.
If you wish to speak to or arrange a meeting with our Business Engagement Executives please contact VisitAberdeenshire on firstname.lastname@example.org or 01224 900490.