The collaborative economy and Scottish tourism

The collaborative economy involves connecting individuals or communities via online platforms that enable the sharing or provision of goods and services, assets and resources without the need for ownership. Few sectors have seen such rapid development in the collaborative economy as the tourism sector. The collaborative economy movement has accelerated the digitalisation of the travel and tourism industry and has allowed individual hosts, drivers, tour guides and home-cooks to compete in the same marketplace as multinational corporations that have existed for many decades.

'The Collaborative Economy & Scottish Tourism' report, commissioned by Scottish Enterprise, examines the current state of the collaborative economy in Scotland’s tourism sector, and evaluates how it may develop in the future.

It focuses upon five sub-sectors: accommodation; P2P transportation (in particular, long-distance ride sharing); food and meals; tours and activities; and on-demand domestic services. It also aims to: explore the influence of the collaborative economy on Scotland’s visitor economy; consider the challenges and opportunities; review global policy developments and highlight case studies; set out a series of scenarios that illustrate how the collaborative economy may evolve in Scottish tourism under different conditions; and present recommendations on the future development in Scottish tourism.

Download the full report now at  

To watch the webinar summarising report findings please visit


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