A Taste of Summer - with Mackie's of Scotland
31 May 2022
On Monday we launched our first summer campaign of the year, ‘A Taste of Summer’, in partnership with Mackie’s of Scotland.
The campaign invites audiences to visit the region to experience their very own taste of summer through on-pack promotion on Mackie’s 1ltr Honeycomb ice cream tubs, available nationwide from next month. Paid channel activity includes social and digital adverts, also print editorial content, supplemented by promotion via our website and social media, as well as PR activity.
Audiences will be directed to a dedicated landing page featuring stunning photography and inspirational information about Mackie’s, food and drink experiences and other things to see and do in the region. They will also be invited to enter a prize draw to win a mini break in Aberdeenshire or a selection of Mackie’s goodies.