Quarterly Business Monitor - January 2022 results
3 February 2022
Early in January, some of you shared your business performance and enquiries/bookings pipeline with us by completing our quarterly business monitor. We really appreciate you taking the time to do this, the more businesses that can complete it on a quarterly basis, the more robust the results.
So, what did you tell us?
When asked about visitor numbers for the past quarter, the picture was not so positive for October to December 2021, with many responding businesses highlighting that they had “fewer than normal” visitors across all 4 categories in question: the local area/elsewhere in Scotland/rest of UK/overseas. Clearly the emergence of the VOC Omicron strain, and resulting guidance, in the latter part of the quarter directly contributed to this. This also had an impact on the number of enquiries and bookings being received by businesses.
When compared to the previous quarter, significantly fewer businesses (a quarter of the sample) were intending to invest significantly in their business in the near future.
Looking ahead, 6 in 10 responding businesses stated they were quite/extremely optimistic about business performance over the next 24 months. As would be expected, this was markedly lower when considering the next 3 and 12 months.
To read a full summary of the results from our latest business monitor, click here.
Do look out for the next monitor, which will be coming out early April. Please fill it in, and share with your networks.
To discuss any of these findings, the monitor in general or any other aspect of Insights at VisitAberdeenshire, contact insights@visitabdn.com.
All information is correct at the time of publishing, we recommend that you check opening times and information for individual places before visiting.