Our first summer campaign of the 2022, ‘A Taste of Summer’, in partnership with Mackie’s of Scotland launched on Monday 30 May for a period of 6 weeks.
The campaign invited audiences to visit the region to experience their very own taste of summer through on-pack promotion on Mackie’s 1ltr Honeycomb ice cream tubs. Paid channel activity included social and digital adverts, also print editorial content, supplemented by promotion via our website and social media, as well as PR activity.
Audiences were directed to a dedicated landing page featuring stunning photography and inspirational information about Mackie’s, food and drink experiences and other things to see and do in the region. They were also invited to enter a prize draw to win a mini break in Aberdeenshire or a selection of Mackie’s goodies.