Above and Beyond

Above and Beyond

On 14 February we launched a fourth wave of our Above and Beyond campaign which focuses on both the City of Aberdeen and Aberdeenshire’s towns and rural offering. The campaign highlights the breadth and quality of memorable experiences on offer that can inspire repeat visits and recommendations to friends and relatives.

Running for a period of 6 weeks, the campaign targets audiences in Scotland (excluding Aberdeenshire) and Northern England with adverts on Facebook and Instagram, as well as digital display adverts, all designed to drive people to a bespoke Above and Beyond landing page on our website and to participate in a prize draw to win a trip to the North-east.