Our NorthernNights winter campaign was launched on 14 October 2024.
The NorthernNights campaign ran from October 2024 through to the end of January 2025 featured imagery of starry skies and the city buzz in the darker months. The campaign was pitched to travel media around the region’s experiences, along with a paid-for media campaign, with an incentive prize to attract targeted audiences to sign up for more information.
Caledonian Sleeper was a partner for an element of the campaign, with separate paid social media ads targeting to Greater London.
View the results from the evaluation we carried out on this campaign here.