Summer Campaign: Find Your Perfect Escape

Summer Campaign: Find Your Perfect Escape

Our summer campaign launched on 18 July, promoting Aberdeen and Aberdeenshire to target audiences in the rest of Scotland and North and South East England. The campaign launched with its first online article appearing in the Daily Record online: Why Aberdeenshire is a must for UK staycations this summer - Daily Record.

Over the rest of July and August, travel-inspired native articles will appear in the Manchester Evening News, the Newcastle Chronicle and the Yorkshire Post, in addition to some competition-specific articles. Digital adverts and site skins will also be featured across these titles and we’re also trialling a ‘newsjacking’ format to promote the competition.

The campaign will also be promoted through paid social adverts using inspirational imagery to drive awareness, site lands and leads which allow us to remarket to our campaign audiences.

The competition prizes are:

  • Two-night stay for two people at Meldrum House Country Hotel & Golf Course in the heart of Aberdeenshire. in an Estate Superior Room with Scottish breakfast on both mornings
  • £120 gift voucher for Moonfish Café in Aberdeen’s Merchant Quarter
  • £100 gift voucher for Stonehaven Boat Trips and Shellfish – choose from a variety of trips and tours on the water
  • £100 Aberdeen Gift Card. Enjoy shopping, fantastic food or excellent entertainment - experience the city centre with the Aberdeen Gift Card

Adverts will drive traffic to a campaign landing page, which you can view here: