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In October, VisitAberdeenshire launched a quarterly business monitor, designed to gather industry feedback on most recent business performance together with a look ahead to the short, medium and long term.
Focusing on the July to September 2021 period, as could likely be predicted, responding businesses highlighted that they saw “more than normal” visitors from the local area and rest of Scotland. When the geographical focus shifted to rest of UK and overseas, the most favoured response was “fewer than normal”, particularly in relation to those from overseas.
Of those who responded, 40% stated they were intending to invest significantly in their business in the near future, with almost two-thirds highlighting this investment will be to expand and grow.
Over 7 in 10 responding businesses stated they were quite/extremely optimistic for the next 24 months. Whilst there are clearly concerns in relation to the short term, almost half the sample said they were also optimistic about the next 3 months.
Click below to read a full summary of the results from the October 2021 Business Monitor survey.
We will share a summary of the results every quarter, building a picture of business performance across the peaks and troughs of the year. Please look out for it in January 2022 and encourage those within your own network to complete it too – the more businesses feed in, the more representative the results.
To discuss these findings in more detail, or any other aspects of insights at VisitAberdeenshire, contact insights@visitabdn.com.
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