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Our Activity & Impact
Impact Report
Our 2024-2025 Impact Report highlights the measurable outcomes of VisitAberdeenshire’s work over the past financial year.
From destination marketing and tourism business development to community engagement and sustainability initiatives, the report highlights the positive effect we have on the Aberdeen and Aberdeenshire's visitor economy, demonstrating how our projects and partnerships contribute to the region’s growth and success.
Framework for growth
A bold plan for tourism growth has been launched to help the north-east thrive despite a challenging operating environment. Commissioned by VisitAberdeenshire and supported by Scottish Enterprise, the Framework for Growth reviews the achievements of the 2018 strategy and identifies future trends and opportunities through to 2030.
The ambition is for the north-east to lead Scotland in tourism growth, encouraging visitors to stay longer, spend more, and experience high-quality, innovative offerings. Developed through extensive consultation with private and public sectors, the framework provides a focus for investment, innovation, and collaboration across the region’s visitor economy.
Operating plan
VisitAberdeenshire’s Operating Plan outlines the strategic priorities, key initiatives, and operational focus areas that guide our work each year. It provides insight into how we deliver on our mission to grow the visitor economy across Aberdeen and Aberdeenshire, supporting businesses and promoting the region.
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Your go-to resource for the latest news, insights and updates for tourism and hospitality businesses across Aberdeen and Aberdeenshire. Stay informed about events, workshops and opportunities to help your business thrive in the region’s vibrant visitor economy.
