Marketing Campaign Partners

Promote your business, reach new audiences and highlight the North-east through trusted marketing opportunities.

Your customers are our customers

From driving sales to boosting brand visibility across the UK, VisitAberdeenshire is your partner in delivering measurable results through co-branded digital marketing campaigns. We’ve successfully collaborated with trusted brands including Mackie’s of Scotland, Loganair and Caledonian Sleeper, achieving strong engagement and impact.

Why partner with VisitAberdeenshire?

Our collaborative approach ensures your investment delivers measurable results and meaningful reach, supported by VisitAberdeenshire’s destination expertise and trusted brand reputation.

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Our audience reach

  • Website: Over 113,000 monthly views from people actively planning trips and experiences.
  • Email: A community of 131,000+ subscribers with strong open and click-through rates.
  • Social: A combined following of 100,000+ reaching engaged audiences across the UK.
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What a co-operative campaign partnership delivers

  • Strategy & creative development – bespoke campaign planning aligned with your objectives.
  • Content production – engaging, high-quality assets designed to inspire action.
  • Media planning & activation – multi-channel delivery across owned, paid and earned platforms.
  • Performance reporting – detailed post-campaign evaluation with tailored insights.
  • Market insights – access to regional expertise and data-driven optimisation to maximise impact.
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Marketing partner opportunities

Our campaign partnership tiers are designed to offer flexible opportunities that align with your marketing goals. Each level provides increasing visibility and impact, helping you reach engaged audiences through our trusted channels.

Headline partner - ÂŁ10,000+ investment

Ideal for: Businesses seeking prominent exposure and lead generation.

  • Inclusion throughout the full paid campaign
  • Prominent logo placement and mention in creative assets (where applicable)
  • Full campaign reporting
  • Debrief and evaluation session with Scattered Clouds
  • Access to all leads collected where users have opted in to receive partner communications
  • Inclusion in VisitAberdeenshire’s owned channel content
  • ÂŁ10k investment generally covers a 3-week campaign period

*VisitAberdeenshire will retain a % of the investment to cover the management fees.

Supporting partner - ÂŁ5,000+ investment

Ideal for: Businesses looking to align with a themed campaign and benefit from shared exposure.

  • Inclusion within the paid campaign
  • Campaign performance reporting relevant to the partner’s investment
  • Access to leads collected where users have opted in to receive partner communications
  • Logo/brand inclusion within supporting campaign content (as appropriate)

*VisitAberdeenshire will retain a % of the investment to cover the management fees.

Associate partner - £2,500+ investment

Ideal for: Smaller businesses or attractions wanting visibility without full campaign participation.

  • Inclusion in selected paid campaign activity (e.g. social or content ads)
  • Brand/logo placement within campaign landing page or supporting digital assets
  • Summary campaign report highlighting reach and engagement metrics
  • Opportunity to upgrade to Supporting Partner for future campaigns

*VisitAberdeenshire will retain a % of the investment to cover the management fees.

Competition prize draw partner

We partner with many local businesses who extend in kind hospitality, transport, experiences and gifts to VisitAberdeenshire for marketing campaign prize draws. We are delighted to shine a spotlight on your business by partnering with you in this way.

Contact

Whatever your budget or ambition, we can create a campaign partnership that works for you. Speak with our Partnerships Manager, Nikki Walters, to explore bespoke opportunities.

Email Nikki Walters

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