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Research & Insights
This comprehensive piece of work was carried out by 56 Degree Insight in 2020, with the purpose of deepening our understanding of the profile of this market. Whilst time has passed since the work was undertaken, the key findings are still valuable particularly the pen portraits provided for eight different adventure activities.
You can access a summary report and all 8 pen portraits below, helping you and your business to hone in on the particular profiles that are of most relevant to you.
Adventure Tourism in North-east Scotland: Consumer Insight Study - A Summary
Pen Portraits
If you wish to discuss the findings in further detail, or for any research enquiries, please contact our Insights & Evaluation Manager, Deirdre O’Donnell, on Deirdre.odonnell@visitabdn.com.
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