On this page, you will find links to a range of consumer and industry insights which will help give you a better understanding of the industry and assist you in meeting the challenges of today’s marketplace; from the latest consumer behaviour reports to occupancy rates within industry and what consumers think of the region.
The research and insights shared below can be used to help you answer particular questions you may have, or you may use them to spark ideas in terms of how to message your visitors or extend your season.
Why are insights important?
It’s vital we don’t make business decisions in isolation of what is happening in the wider operating environment. Knowing more about what our visitors (and potential visitors) think and feel, and understanding what our competitors are doing in terms of product development, marketing and occupancy levels, is hugely helpful and can help you develop your business to meet the needs of the current marketplace.