About us

About us

VisitAberdeenshire is the recognised destination organisation and lead body for tourism serving Aberdeen and Aberdeenshire. Its remit embraces both destination marketing and destination development. The organisation’s ultimate goal is to lift the economic impact of tourism in the region by helping drive demand to visit Aberdeen and Aberdeenshire, and support businesses to grow and meet that demand.

The long-term vision is to be the leading destination organisation in Scotland recognised for growing the visitor economy through insight, innovation, and collaboration.

VisitAberdeenshire is a not-for-profit company limited by guarantee; transparent, accountable to its stakeholders and reinvesting any trading surplus in the destination tourism offer. There is a corporate Board of Directors with Opportunity North East (ONE), Aberdeenshire Council and Aberdeen City Council, being significant contributors. VisitScotland and Scottish Enterprise also work closely with the company.

VisitAberdeenshire’s activity is shaped around three core areas, all of which are informed by customer, market and industry insight.

  • Local business and destination focus - to support tourism development through business engagement programmes that address business challenges, and support sector opportunities.
  • Short term market focus - to drive demand for local tourism experiences through promotion to targeted consumer audiences in the UK
  • Mid to long term market focus - to secure a pipeline of new business for future years from UK and inbound travel trade intermediaries and from business event organisers.

For more information on our work please take a look at our annual review, and to learn about our team and to find the right contact please visit our ‘meet the team’  page