VisitAberdeenshire is the recognised destination organisation and lead body for tourism serving Aberdeen and Aberdeenshire. Its remit embraces both destination marketing and destination development. The organisation’s ultimate goal is to lift the economic impact of tourism in the region by helping drive demand to visit Aberdeen and Aberdeenshire, and support businesses to grow and meet that demand.
The long-term vision is to be the leading destination organisation in Scotland recognised for growing the visitor economy through insight, innovation, and collaboration.
VisitAberdeenshire is a not-for-profit company limited by guarantee; transparent, accountable to its stakeholders and reinvesting any trading surplus in the destination tourism offer. There is a corporate Board of Directors with Opportunity North East (ONE), Aberdeenshire Council and Aberdeen City Council, being significant contributors. VisitScotland and Scottish Enterprise also work closely with the company.
VisitAberdeenshire’s activity is shaped around three core areas, all of which are informed by customer, market and industry insight.