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Chair of VisitAberdeenshire, Claire Bruce, announces resignation
05/09/2024
VisitAberdeenshire has announced that Claire Bruce will step down as Chair of the Board of Directors at VisitAberdeenshire on 11 November, following a six-year tenure. Claire has been a pivotal figure ...
Provenance Festival to return in September highlighting food and drink pioneers
01/08/2024
Food and drink producers and hospitality venues are set to open their doors as part of the fourth Provenance Festival. Launched in 2021 by Opportunity North East to grow food tourism, ...
VisitAberdeenshire publishes annual review for 2023, supporting tourism growth in the North-east of Scotland
30/07/2024
VisitAberdeenshire today published its annual review, demonstrating the tourism organisation’s work to support the growing sector during the 2023/24 financial year. The regional tourism agency documented the impact of its ...
Scottish trio partner up to boost Aberdeenshire tourism
19/06/2024
A trio of iconic Scottish businesses have come together to drive tourism to Aberdeenshire in a collaborative campaign. Mackie’s of Scotland, Loganair and VisitAberdeenshire have partnered to showcase the ...
Economic impact of tourism in North-east of Scotland exceeds £1 billion
16/05/2024
New analysis of tourism data has highlighted the significant economic impact of the Aberdeen and Aberdeenshire visitor economy, valuing more than £1.1 billion of economic impact in 2023 alone. Latest figures from ...
Provenance Festival set to return in September 2024
14/05/2024
Provenance Festival is back for 2024, with VisitAberdeenshire welcoming North-east food and drink producers and businesses to become a key part of this year’s calendar of events. This year’s ...
Tourism business growth programme cohort graduate from trailblazing initiative
29/04/2024
Graduates of the Tourism Game Changer business growth programme have celebrated completing the latest round of the industry development initiative. Since its inception in 2018, more than 50 businesses have benefitted from ...
VisitAberdeenshire’s marketing campaign with Caledonian Sleeper generates nearly half a million pounds of visitor spend in the North-east of Scotland
18/04/2024
VisitAberdeenshire, the destination marketing organisation for Aberdeen and Aberdeenshire, has generated £500,000 of visitor spend as a result of a marketing campaign supported by Caledonian Sleeper. The digital campaign ran in ...
Spring into the city with VisitAberdeenshire’s latest promotional campaign
14/02/2024
VisitAberdeenshire is continuing to encourage North-east residents to explore Aberdeen city this spring, with its latest ‘Make a day of it’ promotion. VisitAberdeenshire’s multi-channel advertising campaign, delivered in partnership ...
VisitAberdeenshire seeks tourism businesses’ views on the last quarter
08/01/2024
VisitAberdeenshire, the regional destination marketing organisation for Aberdeen and Aberdeenshire, has launched its latest Quarterly Business Monitor survey to help understand the trading environment from October to December, and what ...