Our "Above and Beyond" spring campaign launched on Monday 6 March 2023.
The campaign ran for a period of six weeks and targeted audiences in the rest of Scotland and Northern England with paid adverts on Facebook and Instagram, as well as digital display adverts, designed to drive people to a bespoke Above and Beyond landing page on our website and to participate in a prize draw to win a stay in Aberdeen and Aberdeenshire. The campaign was also promoted through Pinterest to catch people during the 'inspiration' phase of travel planning.