Our "Above and Beyond" spring campaign launched on Monday 6 March.
Running for a period of around 6 weeks, the campaign targets audiences in the rest of Scotland and Northern England with paid adverts on Facebook and Instagram, as well as digital display adverts, designed to drive people to a bespoke Above and Beyond landing page on our website and to participate in a prize draw to win a stay in Aberdeen and Aberdeenshire. The campaign will also be promoted through Pinterest to catch people during the 'inspiration' phase of travel planning.