Adventure Tourism

Adventure Tourism

Over the past year, we have run three waves of our adventure campaign series, and we launched the fourth wave on 7 February. The campaign will run for a period of 6 weeks and builds on learnings from the three previous waves and insight from our Adventure Tourism in North East Scotland Consumer Insight Study. The campaign targets people living in Scotland and North-east England with a highly targeted campaign to promote Aberdeen and Aberdeenshire's adventure tourism offering.

The campaign aims to increase awareness of our region's adventure tourism offering and will drive audiences to a bespoke landing page on our website via targeted digital adverts and a prize draw to Win an adventure in Aberdeenshire. Throughout the campaign, we will feature adventure-themed content in our social media, newsletter and blog, and will be joined by local experts who will share guest blogs on mountain biking, water sports and hiking in the region.