Destination: Delicious

Destination: Delicious

Our summer campaign was launched on 22 May 2024 in partnership with Loganair and Mackie’s, where audiences are invited to find their perfect pairing and ‘Discover Aberdeenshire’s sweet spots’.

Iconic locations throughout the region have been paired with a delicious Mackie’s ice cream flavour to create the perfect sweet spot­ including Aberdeen Beach and Madagascan Vanilla, and Pitmeddan Gardens and White Chocolate and Raspberry.

The promotion closed on Sunday 26 January 2025.

Marketing campaigns 2