2024 annual consumer survey

Read the latest insights from our 2024 consumer research, exploring the motivations, preferences and perceptions of 1,600 residents from across the UK.

See the highlights below for a snapshot of the key results and tips on how to apply the insights to your own business. The factsheet captures the main findings with more potential actions, and the slide deck explores the research in much more detail for those who wish to do a deeper dive.

Webinar: attitudes and behaviours of UK travellers in 2025

Why not join our upcoming webinar to hear more about these results, together with current trends and what this could mean for the year ahead? This webinar will be delivered by David Edwards, of Scattered Clouds.

2024 annual consumer survey