2024 annual consumer survey

Read the lnsights from our 2024 consumer research, exploring the motivations, preferences and perceptions of 1,600 residents from across the UK.

See the highlights below for a snapshot of the key results and tips on how to apply the insights to your own business. The factsheet captures the main findings with more potential actions, and the slide deck explores the research in much more detail for those who wish to do a deeper dive.