Want to make smarter marketing decisions for your tourism business?
Join us on Thursday 8 October alongside Sophie Rankine of Sophie Gets Social, to hear about how you can use website and social media analytics to understand your audience and create digital marketing strategies to improve results.
This practical online session will demonstrate how to:
- Unlock insights from Google Analytics to see where your traffic comes from and how visitors behave on your site.
- Track and interpret key social media metrics across Facebook, Instagram and TikTok.
- Turn data into action by using analytics to shape your marketing strategies and plan with confidence.
Whether you’re new to analytics or looking to sharpen your skills, this webinar will give you clear, actionable steps to grow your online presence and attract more visitors.
- Designed for tourism operators
- Easy-to-understand, practical examples
- Tools and tips you can apply straight away
This webinar is exclusively for tourism, events and hospitality businesses in Aberdeen and Aberdeenshire.
Inclusion
This webinar will take place in a presentation format. There will be potential for break out discussions, on screen polls and a Q&A session at the end. More information on the structure of the webinar will be shared with registrants prior to the event. Presentation slides can be shared in advance in an accessible format upon request. The option to turn on live captioning is available along with the option to download a screen reader app. If there are any access requirements you would like us to be aware of, please provide details when completing your registration form. Any information given regarding personal access requirements will be used to inform access during the event. All information will be kept confidential and then securely deleted within 7 days post event.
