About this event
Come and hear some of the latest tourism insights for our region. In this session, we will share the volume and value headlines from the 2023 STEAM* report, which measures the economic impact of tourism. Find out how many visitors came to the region, how long they stayed and what they spent. We will explore the results across the region, by visitor type and time of year. We will also share some of VisitScotland’s latest visitor survey findings, taking a local focus where possible.
*STEAM stands for Scottish Tourism Economic Activity Model and measures the value of tourism from the bottom up, through its use of local supply side data and tourism performance and visitor survey data collection.
Date: Wednesday 29 May
Time: 10am - 10:45am
Location: Zoom