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Food and drink trails can be a powerful way for destinations to share their distinctive food and drink story with the world, inspire visitors to travel, increase participation in your local food and drink experiences, boost expenditure on food and drink and generate solid economic impact for your area.
In partnership with Tina O’Dwyer, The Tourism Space, Scotland Food & Drink has created a guide full of practical hints and tips to help you create, develop and manage successful food and drink trails. Whether you have an existing trail or are thinking about setting up a new one, this guide is for you.
Before reading it, have a listen to this brief video by Tina, who will set the scene and inspire you on your food and drink trail journey!
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