Digital Marketing Webinars

Filmed on 18/03/2025 using Filmora. 

This webinar was presented in partnership with Business Gateway.

Want to make smarter marketing decisions for your tourism business?

On Thursday 8 October alongside Sophie Rankine of Sophie Gets Social, we heard about how you can use website and social media analytics to understand your audience and create digital marketing strategies to improve results.

This practical online session will demonstrate how to:

•Unlock insights from Google Analytics to see where your traffic comes from and how visitors behave on your site.

•Track and interpret key social media metrics across Facebook, Instagram and TikTok.

•Turn data into action by using analytics to shape your marketing strategies and plan with confidence. Whether you’re new to analytics or looking to sharpen your skills, this webinar will give you clear, actionable steps to grow your online presence and attract more visitors.

Filmed on 8 October 2025 using Wondershare Filmora

This webinar was presented in partnership with Business Gateway.

How much do you really know about how your social media activity and website is performing? 

Often, it takes just a few simple changes to improve engagement across social media and your website but if you don't know what's happening you can't fix it. This webinar (delivered in partnership with Business Gateway) covered:

• How to know what, where, and when your audience wants to hear from you
• Who's active on which platforms - How activity aligns with your business goals
• How to use and gain the right insights from your social media platforms
• How to use Google Analytics

Filmed on 23/02/2025 using Filmora.

This webinar was presented in partnership with Business Gateway.

In this webinar, we’ll dive into how social media advertising can boost your brand visibility and help you reach a wider audience. We'll discuss how to choose the best platforms for your business, whether it's Facebook, Instagram, TikTok, or LinkedIn, and explore strategies for creating impactful ads. Additionally, we'll cover how to track ad performance and effectively manage your advertising budget. 

Filmed on 21/11/2024 using Filmora.

This webinar was presented in partnership with Business Gateway.

How can you use Google to make sure people find your business? From trip planning, hotel booking or general information gathering, Google has the tools to make sure your business is discoverable and stand out from the rest. 

During this webinar (delivered in partnership with Business Gateway), you'll learn Google do's and don'ts, how to put yourself on the map, and secure bookings.

It covered:

• Google Business Profile 
• Google Ads
• Google Analytics 
• Google Travel 
• Google Reviews 
• Google Search Console

Filmed on 02/02/2023 using Filmora.

This webinar was presented in partnership with Business Gateway.

SEO is a fundamental practice for your tourism business to ensure you can be found online.

This interactive webinar, delivered in partnership with Business Gateway, will help you understand the both the importance and the practical application of SEO, including the key steps you can take to climb Google rankings and generate visits to your websites. It covers:

• What is SEO?
• Why does SEO matter for you?
• Understanding important SEO terms
• Monitoring your website SEO
• How to improve your website SEO

Filmed on 19/01/2023 using Filmora.

This webinar was presented in partnership with Business Gateway.

Visitors will talk about your business online, but do you listen to all your digital feedback? We don’t just mean checking TripAdvisor reviews. Do you know what they are saying about your business on Twitter and other social media platforms without necessarily tagging you in their posts? Today, it’s easier than ever to ‘listen’ to your visitors and actually do something about it!

This webinar covered:

• How to manage your business reputation online.

• An overview of a range of tools and tactics, including simple and practical ones, that can help you ’listen'.

• How to use listening tools to offer a more personalised experience for your visitors and help you manage numerous online review platforms.

Filmed on 30/11/2023 using Filmora.

This webinar was presented in partnership with Business Gateway.

Effective digital presence is essential for business success; however many smaller tourism businesses have limited time to dedicate to planning and implementing activity for digital media. This webinar was aimed at busy tourism business owners to help them prioritise digital marketing activity and concentrate on the top things to do to create a digital marketing action plan to connect and engage with customers.

Filmed on 12/01/2022 using Filmora.

This webinar was presented in partnership with Business Gateway.

This webinar introduces businesses, at the start of their social media journey the fundamentals of marketing on these platforms, as well as the types of content they should create to engage with users most efficiently and effectively.

Filmed on 26/01/2022 using Filmora.

This webinar was presented in partnership with Business Gateway.

This webinar allows tourism businesses,who are familiar with social media marketing, to explore additional methods for marketing on these platforms, as well as content creation techniques for those with more internal resources and capabilities.

Filmed on 09/02/2022 using Filmora.

This webinar was presented in partnership with Business Gateway.

This workshop expands on social media marketing methods, for tourism businesses who have used the platforms for a long time, enhancing their ability to capitalise on content and channel-specific optimisation opportunities.

Filmed on 23/02/2022 using Filmora.

This webinar was presented in partnership with Business Gateway.

Is there a need to further develop digital marketing skills in your business, in particular digital content creation skills? Delivered in partnership with Business Gateway, this webinar took a closer look at your 'digital footprint' and how customers find your business. It included how to create engaging content for digital channels, top tips for posting on Facebook, Instagram and Pinterest, and the best ways of using photography and video to communicate messages to the right audience. The webinar also covered easy tools to plan and monitor content and how to measure if you are reaching the right customers.

Filmed on 10/03/2021 using Filmora.

This webinar was presented in partnership with Business Gateway.

The webinar included practical advice on developing a marketing strategy with key principles to be considered, for example how to know and effectively communicate using a wide range of online and offline channels. It also included helpful tools to use in your business on an ongoing basis to further develop and continually refresh your strategy.

Filmed on 02/03/2021 using Filmora.

This webinar was presented in partnership with Business Gateway.