Social media marketing webinar series
12 January 2022
We are very pleased to offer a series of webinars, followed by optional one-to-one sessions, on the topic of social media marketing that will bring you the latest advances in social media tools and techniques. Best practice examples will be showcased in the webinars to encourage participants to apply their learning.
We understand that individuals and businesses will be at different stages on their social media marketing journey and have therefore developed three workshops at introductory, intermediate and advanced levels to give you the skills you need to progress your social media marketing. You can choose the webinar that allows you to progress on from your current level of expertise, or work your way through the levels.
The webinars will be run in partnership with Business Gateway. Details of the one-to-one sessions will be available after you register for the webinar(s) and will be held at a time to suit you.
Social media marketing - Introductory level
Wednesday 26 January, 13:30 - 16:30
This webinar will introduce tourism businesses at the start of their social media journey to the fundamentals of marketing on these platforms, as well as the types of content they should create to engage with users most efficiently and effectively.
During the webinar you will learn:
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What social media marketing is and how it helps your business
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How to review content marketing opportunities and what they can do for you
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Practical tips on how to design and deliver your social media content
Register for the introductory webinar >>
Social media marketing - Intermediate level
Wednesday 9 February, 13:30 - 16:30
This webinar will allow tourism businesses familiar with social media marketing to explore additional methods for marketing on these platforms, as well as content creation techniques for those with more internal resources and capabilities.
During the webinar you will learn:
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To explore the social media marketing channels you're leveraging now and additional opportunities open to you
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How to review additional content marketing opportunities, including the format du jour: video marketing
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Practical tips on how to develop your social media strategy
Register for the intermediate webinar >>
Social media marketing - Advanced level
Wednesday 23 February, 13:30 - 16:30
This webinar will expand on social media marketing methods for tourism businesses who have used the platforms for a long time, enhancing their ability to capitalise on content and channel-specific optimisation opportunities.
During the webinar you will learn:
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To expand the social media marketing channels you're leveraging now and address additional opportunities
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How to review advanced content marketing opportunities, including the format du jour: video marketing and its nuanced use across various platforms, e.g. Instagram Reels, TikTok, etc.