Upgrade your Digital Marketing skills with our brand-new training videos!

Each year, we develop a programme of training and events designed to upskill businesses in areas that are vital to meet customer demands and remain competitive. With visitors turning to digital channels to plan their holidays, and ever-evolving platforms, year on year Digital Marketing is recognised by local businesses as a key topic for development.

That's why we're excited to introduce our latest offering: a series of exclusive training videos tailored specifically for tourism businesses in Aberdeen and Aberdeenshire. Developed in collaboration with industry experts at NSDesign, these videos are packed with invaluable insights and practical tips to help you harness the power of digital marketing and take your business to new heights.

If you attended our recent digital marketing webinars earlier in the year, you may be familiar with Gary and his quirky and fun style of presenting. If you appreciated Garys engaging presenting style, you will be sure to enjoy these bitesize learning sessions.

Here's what you can expect from this series:

• AI for Tourism: Discover how artificial intelligence (AI) can revolutionize your tourism business, from personalized recommendations and chatbots to photo editing, enabling you to enhance customer experiences and streamline operations like never before.

• Content Creation for Tourism: Dive into the art of storytelling and content creation tailored specifically for the tourism industry. Learn how to craft compelling narratives that resonate with your target audience and drive engagement across various digital platforms.

• SEO for Tourism: Unlock the secrets to optimizing your website for search engines such as google and boost your visibility in organic search results. Explore proven techniques and best practices to ensure that your tourism business stands out amidst the online competition and attracts more traffic.

• Blogging for Tourism: Delve into the power of blogging as a strategic tool for promoting your tourism business. Learn how to create captivating blog content that not only educates and entertains but also drives traffic, leads, and bookings.

 Each training video is designed to be concise and convenient, with a runtime of under 50 minutes.

You can access the content at a time that works for you here.