Countryside and seaside coasts rank top of Scots travel plans in webinar hosted by VisitAberdeenshire and tourism experts 56 Degree Insights
16 June 2020
In the second of VisitAberdeenshire’s insight webinar series, 56 Degree Insights presented highlights of the June wave of its Scottish Tourism Index, providing a snapshot of how Scots are feeling about travel post-lockdown.
The Scotland-wide survey indicated that Scottish breaks were of considerable appeal, with seven in 10 Scots looking to avoid overseas breaks.
Day trips in rural locations were most attractive, with countryside and seaside coasts scoring highest. The survey also highlighted what is most important to Scots ahead of travel. Reassurance on cleanliness, safety, escaping crowds and price were the most important factors to Scots when planning their next holiday or short break.
Chris Foy, CEO, VisitAberdeenshire said: “The valuable research presented by 56 Degree Insights to over 70 local businesses at our latest webinar helps us all to understand how Scottish residents are feeling about travel right now. As the tourism sector gears up for reopening on 15 July, it is key to litmus test the sentiment of potential visitors, to allow local businesses to flex plans as required.
“It was most encouraging to hear that more than two thirds of respondents are keen to show their support for Scottish tourism businesses by taking a holiday in Scotland when they can, with 96% indicating they’d respect local host communities’ concerns around health and wellbeing when visiting these areas.
“Aberdeen and Aberdeenshire’s natural geography fits with the needs and wants of the Scottish visitor, and we look forward to welcoming visitors from closer to home soon.”
For more information, visit the full report here: https://www.56degreeinsight.com/scottish-tourism-index-june