CruiseAberdeenshire launched to boost Aberdeen’s global cruise appeal

CruiseAberdeenshire, a new partnership between VisitAberdeenshire and Port of Aberdeen, has been launched with the goal of promoting the region to the international cruise market and securing business for future years. 

After a successful 2024 cruise season, which saw cruise calls rise to 49 from 22 in 2022, CruiseAberdeenshire will position Aberdeen as an untapped tourist destination at key global trade shows and industry events.

The partnership aims to highlight the expanding opportunities for cruise lines and shore excursion operators, while showcasing the invaluable guest experience that awaits cruise guests on arrival at Port of Aberdeen.

In 2024, VisitAberdeenshire secured funding to enrich the cruise guest experience upon arrival into the city including the purchase of an information trailer, the running of an enhanced volunteer training programme, and a 50% increase in volunteer numbers since 2023.

The volunteer programme creates a positive first impression of the city with warm welcome and practical inspiration for cruise guests on how to make the most of their day ashore. Supported by Port of Aberdeen, the programme delivered 547 volunteer hours this year, an 82% increase from the previous year.

In addition to this, Port of Aberdeen ensured all cruise guests received an authentic Scottish welcome, with Alba Bagpipes performing as each cruise ship arrived throughout the year.

Thanks to the port’s experienced team and upgraded infrastructure, Aberdeen is now attracting larger vessels to the region, including the 290-metre Costa Favolosa which visited twice in 2024.

Looking ahead, the port anticipates up to 70 cruise calls in 2025 and has bookings as far out as 2027.

Bob Sanguinetti, CEO, Port of Aberdeen, said: “The successful 2024 cruise season is testament to the dedication of the teams who made it possible. The CruiseAberdeenshire partnership will enhance the world-class service already provided to cruise guests at the port and will position Aberdeen City and Aberdeenshire as one of the UK’s top cruise destinations."

Chris Foy, CEO, VisitAberdeenshire, said: “The powerful combination of compelling visitor experiences across Aberdeen and Aberdeenshire region paired with excellent infrastructure and capabilities of Port of Aberdeen tell a compelling story to decision makers. Momentum is building at just the right time.

“CruiseAberdeenshire is a unified, joined up approach to highlight the region’s pull as a cruise destination, and together we’re looking ahead to a bright future.”