VisitAberdeenshire keeps region top of mind by attending international virtual events to generate future business for 2021 and beyond
29 November 2020
VisitAberdeenshire has been working with tourism industry partners to secure crucial future business to benefit the North-east tourism sector.
This week VisitAberdeenshire took part in VisitScotland’s Scotland Reconnect 2020, a pilot virtual travel trade event designed to bring businesses, suppliers and buyers together, following the cancellation of VisitScotland Expo 2020 earlier this year.
The VisitAberdeenshire team utilised the digital platform to team explore new business opportunities with suppliers and buyers, via pre-arranged appointments.
Local businesses joined VisitAberdeenshire at the virtual event, including Kincardine Castle, DeeTour and Lost Loch Distillery.
From 8 December, VisitAberdeenshire will also attend IBTM World Virtual, the leading global event for the meetings, incentives, conference and events industries.
Chris Foy, CEO, VisitAberdeenshire said: “We are securing forward bookings for hotels, venues, and other visitor services through tour operators and event organisers. Revenues delivered from these bookings will benefit the local economy next year and beyond.
“An essential strand of VisitAberdeenshire’s work focusses on delivering long term returns for the North-east via intermediary buyers. Through our pioneering Travel Trade Ready and Business Events Ready programmes we are confident that our local suppliers are taking products to market that suit buyers’ needs and are easy to contract.”
Other local businesses to take part in the Scotland Reconnect 2020 event included 10 Dollar Shake Ltd, Bothies and Bannocks, Gordon Highlanders Museum, Douglas Hotel, Brewdog, Aberdeenshire Highland Cattle, Dalriada Lodges, Sandman Signature Hotel, Trump International Scotland, The Chester Hotel, Maryculter House Hotel and the Aberdeen Altens Hotel.