VisitAberdeenshire launches new campaign to promote visits to Aberdeenshire’s towns and villages this summer
10 June 2021
VisitAberdeenshire is encouraging local travel this summer, with its ‘Rediscover your Aberdeenshire towns and villages’ campaign, which launched on Monday 7th June.
The campaign is created in partnership with Aberdeenshire Council and follows a successful application by the local authority for funding from the Scotland Loves Fund, administered by Scotland Towns Partnership on behalf of the Scottish Government. The campaign will also feed into the national Scotland Loves Local initiative.
Included in the eight-week campaign is an STV advert on screens from today, as well as paid social promotion and radio advertising.
VisitAberdeenshire has appointed social media influencers to share their Aberdeenshire towns and villages experiences with VisitAberdeenshire’s 101,000 followers.
A dedicated campaign website has been created with inspiration for travel, things to do, places to stay and where to eat. The campaign will target those living in Aberdeen and Aberdeenshire, but also those in neighbouring Moray and Angus regions too.
Chris Foy, CEO, VisitAberdeenshire, said: “Aberdeenshire’s towns and villages are fascinating, and all incredibly different with so much to see and do. We’re urging local residents to explore the region’s network of town centres to help the local tourism sector recover.”
“We look forward to extending our successful Rediscover campaign together with Aberdeenshire Council this summer.”
Businesses can also get involved with the campaign with a window dressing competition launching next month, celebrating the very best of Aberdeenshire.
Mr Foy continued: “We’re incredibly proud of how local businesses have adapted to incredibly difficult conditions over the last year. We encourage them to have a bit of fun and decorate their shop front or receptions, the theme is quite simply ‘Aberdeenshire’ – which could be famous landmarks in their town centre.”
Cllr Peter Argyle, Chair of Aberdeenshire Council’s Infrastructure Services Committee, said: “We are blessed to have so many beautiful towns and villages throughout Aberdeenshire, each one offering something different for residents and visitors alike. Whether they be dotted along our stunning coastline or tucked away in our incredible countryside, the warm welcome from our communities and businesses is always the same and will make you want to return time and again.
“This very important campaign being led by VisitAberdeenshire will enable us to promote our wonderful region to those living not only in Aberdeenshire and Aberdeen, but to those in neighbouring areas and beyond. It will give a well-deserved boost to our local businesses who have endured such a challenging year and will allow residents to explore the hidden secrets and leisure activities within Aberdeenshire.”