Big things are happening at VisitAberdeenshire and we are excited to announce new advertising opportunities for your business to reach our engaged, and always growing, consumer audience.
Click here to download the Advertising Opportunities Brochure
Since 2016 we have built a loyal audience of visitors, potential visitors and local residents who regularly engage with our inspirational content on social media, our website, and our subscriber newsletters. These digital platforms are central to promoting the region to your potential customers.
You have the chance to feature across our platforms, with options including:
- Website advertising on our homepage, What’s On and cruise visitor web pages.
- Tailored email newsletters that could reach up to 100,000 subscribers who know and love the region
- Bespoke social media messaging across our Facebook and Instagram channels allowing your business to talk directly to our audience.
- B2B advertising opportunities across our Industry website, monthly newsletter, content hub and event sponsorship packages.
Did you know that our website is consistently featured in the top search listings for Aberdeen and Aberdeenshire with our audience looking for ideas on where to stay, things to do, places to eat, drink, shop and see?
This is your chance to put your business in the spotlight and feature more prominently. All tourism businesses will continue to benefit from the shop window that the website provides through free business listings, and all existing services that are offered free-of-charge.
VisitAberdeenshire’s focus is to help tourism businesses recover from the recent challenges and to support sustainable, long-term tourism growth by encouraging more visitors to stay longer, spend more, explore deeper and leave happier. Together we can make the region a world-class destination.
Seasonal packages
Throughout the year, VisitAberdeenshire will offer opportunities to be part of our seasonal campaigns. Please read on to find out about our current seasonal packages.
NorthernNights advertising opportunities
For winter 2024-2025, VisitAberdeenshire will be promoting illuminating experiences and dark
skies through our campaign, ‘Northern Nights’ The campaign will run from mid-October through to
the end of January, providing you with a platform to promote your business, or winter experience to our
engaged audiences.
Click here to view our NorthernNights packages
Christmas advertising opportunities
As the region becomes covered in a blanket of crunchy snow and the city glistens with the bright lights of the festive period, it’s now the perfect time to share your products and offers to our visitors to help them plan their winter adventures in Aberdeen and Aberdeenshire.
Promote your Christmas offers, festive breaks, party nights, food and drink, gift vouchers, Hogmanay hoolies or January sales offers to our engaged audience with one of our advertising packages.
Our website, visitabdn.com is consistently featured in the top search listings for Aberdeen and Aberdeenshire and has an average of 145,985 page views per month. Our Facebook and Instagram are at the heart of our marketing and home to 56,727 and 37,105 followers, respectively. With our advertising packages you have the opportunity to share your festive offers with a new and larger audience and increase your sales opportunities.
Click here to view our range of festive packages
More information on the opportunities available can be found here:
Advertising Opportunities Brochure
Get in touch
Book ahead to guarantee your space to fit in with your own marketing schedules! Get in touch by contacting Gemma at gemma.laing@visitabdn.com and one of our team will be back in touch to discuss options.
Terms & Conditions
Full terms and conditions relating to Advertising Opportunities with VisitAberdeenshire can be found here.
You can view our digital advertising technical specifications by clicking the link below.
Digital Advertising Technical Specifications
Reach
We received over 1.8 million page views on our consumer website (visitabdn.com) in 2022, an increase of 8% since 2021.
Our Facebook and Instagram channels are home to over 89,000 collectively. In December of 2022, our Instagram page was able to reach over 82,800 accounts whereas our Facebook page reached over 461,400 users.
The VisitAberdeenshire e-Newsletter is home to 82,000 engaged subscribers.
Marketing Exposure
Enabling you to reach audiences outside the scope of your regular marketing activity. Connecting with national and international tourists, as well as from an engaged local audience. Visitabdn.com is consistently featured top in search rankings for – Aberdeen, Aberdeenshire, What’s on Aberdeen/Aberdeenshire, Places to eat in Aberdeen/Aberdeenshire and Aberdeen/Aberdeenshire Events.
Digital Marketing
Our digital marketing presence gives you the opportunity to feature or promote your business to thousands of engaged and enthusiastic connections on our website through blogs, social media and e-newsletters helping improve your digital presence through outbound links.
Digital Improvement
Maximise customer communication opportunities, meet evolving consumer expectation and reach new audiences. Improve your business offering through innovation, collaboration, creativity and diversification.
Support
We have a dedicated marketing team ready to promote your business or event on our hugely popular digital platforms and will provide the support you need to publish creative, eye-catching material.