Our 'Above and Beyond - Autumn Escape' campaign launched on Monday 25 September and ran until Sunday 19 November.
The multi-channel campaign focused on quality experiences in the region, targeting audiences living in the rest of Scotland, Northern England and the North-West. The campaign featured paid social advertising, digital display ads and a content partnership with Reach PLC. The competition element is an important lead generation exercise, and allows us to re-market to this audience, and helps with evaluation of the impact of the campaign too.
The competition prizes included:
- Three nights bed and breakfast at Banchory Lodge Hotel
- A Meal at Fish Shop, Ballater
- Afternoon tea for two at The Fife Arms, Braemar
View the campaign landing page here.