Above and beyond - autumn escape

Above and beyond - autumn escape

Our Above and beyond - autumn campaign launched on Monday 25 September and ran until Sunday 19 November. 

The multi-channel campaign focused on quality experiences in the region, targeting audiences living in the rest of Scotland, northern England and the North-west. The campaign featured paid social advertising, digital display ads and a content partnership with Reach PLC.  The competition element is an important lead generation exercise, and allows us to remarket to this audience, and helps with evaluation of the impact of the campaign too. 

 The competition prizes included:

  • Three nights bed and breakfast at Banchory Lodge Hotel
  • A Meal at Fish Shop, Ballater
  • Afternoon tea for two at The Fife Arms, Braemar

View the campaign landing page here.