A campaign promoting adventure tourism in Aberdeen and Aberdeenshire was launched on 27 February and ran for a period of 6 weeks.
The multi-platform campaign featured a content partnership with Active Traveller magazine which comprised three online articles, newsletters to Active Traveller’s subscribers and digital and video adverts. It included an exciting competition, partnering with major retailer Ellis Brigham and Osprey Europe who also promoted the competition and the region on their social media and in their newsletters.