A stand-alone city campaign, supported by the VisitScotland Destination Marketing Fund continued the 'Above and Beyond' series as we encouraged visitors to come and experience Aberdeen. The target audience had a broad age profile of 25 to 64, originating from the rest of Scotland (outwith Aberdeen/Aberdeenshire) and North England (south as far as Manchester).
Multi-channel digital marketing activity was live during August to reach audiences in contextually relevant environments, including paid social, digital display and through our website, social media channels and e-newsletters. Each avenue incorporated stunning photography and our signature fly-through film style to convey the majestic theme.