Forming part of our 'Rediscover' activity, our 'Make a Day of It' campaign targeted local audiences in Aberdeen and Aberdeenshire, encouraging them to make a day of it in the region and rediscover all that is wonderful about Aberdeenshire.
The first article launched on Monday 14 February as a teaser with a 'love' theme. A 16-page guide, featuring things to do across Aberdeenshire, was included in both editions of the P&J on Monday 21 February - click on the image below to read the supplement. The campaign was also featured on radio adverts on Original 106.
You can view our campaign landing page here.
