Our 'Make a Day Of It' Summer campaign followed on from the success of the Spring campaign which was delivered earlier in 2022. The campaign targeted local audiences in Aberdeen and Aberdeenshire, as well as people living in the neighbouring counties of Angus and Moray, inviting them to make a day of it and rediscover what's on their doorstep.
The campaign was promoted through print channels, digital and radio with a clear focus on Culture & Heritage, Adventure & Activities and Food & Drink.